![]() Being so close, the white space plays a fundamental role to let the eyes get some rest. We can take advantage of this principle grouping similar information, such as sections within the same page/web application or navigation buttons. We perceive objects that are close to each other as similar. Let’s briefly describe these elements and how we can use them in the design of interfaces: PROXIMITY This concept explores visual perception, proposing a series of principles that describe the way in which we visually group information. Gestalt – a german word that means form – is a psychological concept that basically explains how we interpret reality. This is where the Gestalt principles come into play. How does Psychology relate to Web Design? ![]() People group the information received through our five senses and try, either consciously or unconsciously, to give it a meaning in an orderly and comprehensible way. In web design, these principles are effectively applied in the field of User Interface (UI) allowing the messages to arrive in a pleasant and dynamic way, guiding the visual perception of it.Īnd it is precisely visual and spatial perception two of main topics which psychology principles studies. There are also some additional, newer principles sometimes associated with gestalt, such as common fate. The Gestalt Principle of Similarity states that when items share visual characteristics, they are perceived as more related than objects that are dissimilar. It doesn’t matter if these elements have different shapes, sizes, or colors.Perhaps, too many designers overlook the importance of psychology within the creative process and the impact that some of its principles has in the design choices that are made on a daily basis, whether printed or digital. There are six individual principles commonly associated with gestalt theory: similarity, continuation, closure, proximity, figure/ground, and symmetry & order (also called prägnanz ). We break down each principle and show you examples, so you can walk away with a clear understanding of how you can apply the Gestalt principles to your designs. People tend to group together elements that are near each other. We will be discussing 10 Gestalt principles: connectedness, common region, figure and ground, symmetry, focal point, similarity, closure, continuity, proximity, and common fate. Let's dive into all the Gestalt laws and how to apply the Gestalt theory consciously and use it to improve your app UX. You can create a website or app that’s beautiful, intuitive, and usable. Meet user needs: The principles will help you design websites and apps that meet the users’ needs. In doing so, you lead the users to specific points on your website or app. Influence user behavior: You can influence visual perception. Why You Should Think About the Gestalt PrinciplesĬhoose the most effective design elements: Understanding the Gestalt laws - and therefore the human perception of thinking - will help you decide which design elements you should use in each situation. ![]() However, if you fulfill their natural expectations, you can draw the users’ attention to individual elements. Users become irritated and unfocused on the important elements when a certain design differs from their expectations. ![]() ![]() The Gestalt principles define and explain how the human mind perceives differently arranged elements. The human mind - and therefore your user - sees the whole picture of the app before it recognizes specific elements. The whole is something else than the sum of its parts. ![]()
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